Everything about Marcus Frazier speaks to his roots:
from his hard-hitting southern drawl and bass-heavy beats to his stage name—704. Naming himself after his hometown’s area code, the Charlotte, NC native’s approach is quite similar to his music. Bold, daring, direct… and enticing. 704 had a heart for hip hop early on, gravitating to artists such as
704 had a heart for hip hop early on, gravitating to artists such as TuPac, Biggie, UGK, OutKast, Snoop Dogg and Jay Z. Pulling from the styles of his various influences, he developed a unique sound; one which was certainly fresh to the Charlotte scene. But it was his ambition that took him from a local rapper to a success story.
Growth From A Charlotte NC Rap Artist
Though hailing from the middle-class area of Charlotte’s South Side, 704 immersed himself into the street life at a young age; making a name for himself immediately. Between his musical aspirations and side hustles, he eventually discovered his niche. The burgeoning artist formed his own label, Hussle Block Association. Using his hustler mentality and street smarts, he traveled from state to state promoting his brand.
The venture paid off. 704’s first single, ‘Hustlin,’ featuring 8 Ball & MJG charted in the Top 40. Its memorable chorus and Southern funk twist appealed to radio listeners and the record remained highly requested. The single helped to raise 704’s visibility. Yet, even with label offers at his doorstep, 704 chose to stay independent.
The next project unleashed an even greater side of the talented artist. Heart of the City featured verses from major artists such as Nipsey Hussle, YG, 8 Ball & MJG, Verse Simmonds, Lil Keke and Big Krit; introducing 704 to an even wider fan base.
Currently, 704 is back on top with his new single, “Side Chick” featuring JayWay Sosa. The track immediately impacted clubs and Radio mix shows; allowing 704 to tighten his crown and continue his pursuit of bringing attention to the Carolinas.